Scope of Activity
Medical Company has a highly motivated sales force and Marketing Department.
They are efficient to deal with customers in all regions. The
Companys Customer Service Department, whose responsibility is to deal
with customer enquiries on a day-to-day basis, further enhances communications.
It is also their duty to follow-up customer orders (internally) to facilitate
good customer relationship.
employed in Sales and Marketing total 254 staff who are involved in
private sales and sales to the government sector.
Companys activities are divided in five (5) main areas, namely:
promotional and scientific personnel in conjunction with the Companys
sales force perform this function.
visit hospitals, private clinics, physicians, government institutions
and private sector customers.
Advertising and Sales Promotional Activities
Company, in conjunction with the principal companies it represents,
coordinate with them in advertising in scientific magazines, i.e. Modern
Medicines, Arab Medico, The Practitioner, to name but a few. This
literature is circulated both locally and internationally.
Company contributes approximately five (5%) percent of its total sales
towards the cost of advertising and promotional activities.
Arabias rules and regulations prohibit the advertising of pharmaceuticals
or medicines in non-medical media and on television.
takes advance of special opportunities for advertising its products
such as World Health Organization Week and National Health Week (Saudi
Arabia). The Company also sponsors various medical symposia in
hospitals throughout the Kingdom.
products represented by the Company are advertised in local and international
newspapers, as well as on television.
manufacturing company has its Scientific Office in Riyadh, Saudi Arabia
and branches in other regions, where there are a number of medical representatives
who are in charge of promotional activities when visiting doctors in
private clinics and hospitals.
Companys sales representatives are responsible for all sales in the
private sector. They make regular visits to private hospitals,
pharmacies, and supermarkets to facilitate the collection of customer
orders. Sales outside of the private sector are dealt with separately.
95-person strong team is made up of highly trained pharmacists, veterinary
doctors, and science majors. A newly implemented system divides
this teams sales activities along with grouped supplier lines.
is professional cooperation and communication between the suppliers
scientific offices promotional teams and Al-Hayas sales team.
sales are divided into two areas: the Quotation Department consisting
of 17 staff and the Tender Department.
Quotation Department prepares the quotations for the hospitals and is
responsible for following up the orders with hospitals purchasing departments.
The Department is presently dealing with 185 hospitals in six different
Companys Tender Department is responsible for the preparation of all
tender-related documentation under the personal supervision of the Managing
Director. There is a total of 14 staff in this department, of
which 11 are field representatives whose function is to follow-up the
order once it has been awarded to the Company and through to its actual